For clothing and D2C fashion brands
An online store for your clothing brand.
I build custom online stores for clothing and fashion brands: products with sizes and colours, UPI and card payments through Razorpay, Shiprocket shipping and an admin panel for orders, with no monthly platform fee. Ferrea Fashion’s D2C store is one I built. Stores start at ₹30,000.
- Online store
- from ₹30,000
- Monthly platform fee
- None
- Live example
- Ferrea Fashion
- Meetings
- In person in Navi Mumbai & Mumbai, or Google Meet
01 — The problem
When Instagram DMs become your checkout
Most clothing brands start on Instagram: a reel goes out, the DMs come in, and someone spends the day answering "price?", "size available?" and "COD?", then copies addresses into a courier panel. Sales grow, and so does the manual work.
Your own store does that work for you. Customers pick a size and colour, pay by UPI or card, and the order goes straight to Shiprocket, while your Instagram keeps doing what it does best: bringing people in.
02 — What I build
What you get
Sizes, colours and stock
Each product with its sizes, colours and stock, so customers only order what you actually have.
Product pages that sell
Fast pages with clear photos, size guidance, delivery time and returns next to the Add to cart button.
UPI and card payments
Razorpay checkout, with each order confirmed only when the payment has really arrived.
Shipping without copy-paste
Paid orders go to Shiprocket for courier booking, labels and tracking, without retyping addresses.
Admin panel for your team
Add products, update stock and manage orders yourself, from your phone or laptop.
Found on Google, not just Instagram
Product and category pages set up for search, so people looking for what you sell can find your store.
03 — Live work
Ferrea Fashion: a D2C fashion store
Ferrea Fashion is a D2C fashion brand. I built their online store: the catalogue, cart, Razorpay payments, Shiprocket shipping, media stored on AWS S3 for fast loading, and an admin panel for products and orders.
It is live, so you can open it on your phone and go through it the way your customers would.
D2C fashion e-commerce
Ferrea Fashion
Online store with catalogue, cart, Razorpay payments, Shiprocket shipping, media on AWS S3 and an admin panel for products and orders.
- React
- Node.js
- Express
- MongoDB
- Razorpay
- Shiprocket
- AWS S3
04 — Pricing
Starting prices
Online store
Starting at
₹30,000
Catalogue with sizes and colours, cart, Razorpay payments, Shiprocket shipping and an admin panel
Extra admin features
Price
Quoted
For example discount codes, reports or bulk stock updates
The price depends on how many products and variants you have, whether you need extras like discount codes or reports, and how custom the design is. You get a written quote before any work starts.
05 — Included
What every project includes
- A written scope, timeline and price agreed before any work starts
- Progress on a live preview link you can open at any time
- Mobile-first pages that load fast on Indian mobile networks
- SEO set up from the start: titles, descriptions, sitemap and structured data
- Google Search Console connected at launch
- Domain, hosting and code in your name at handover
06 — FAQ
Questions I get asked
How much does an online store for a clothing brand cost?
A custom store starts at ₹30,000, including the catalogue with sizes and colours, cart, Razorpay payments, Shiprocket shipping and an admin panel. You get a written scope and price before any work starts.
Is it better than Shopify for a clothing brand?
Shopify is quick to start but adds a monthly fee that grows with paid apps and themes. A custom store has no monthly platform fee and is built around how you work. I compare both honestly in the Shopify vs custom website guide.
Can customers pay by UPI and cash on delivery?
Yes. Razorpay handles UPI, cards and netbanking, and the store can offer cash on delivery where Shiprocket's couriers support it.
Can I keep selling on Instagram?
Yes. Your Instagram bio, posts and stories link to the store, so followers can order and pay without DMs.
How long does a store take to build?
Usually a few weeks, depending on your products, design and integrations. The timeline is agreed in writing before work starts.